BELVIQ is a new diet pill manufactured by Arena Pharmaceuticals. This week, Belviq just got the FDA Approval it badly needs in order for this new weight loss drug to be sold in the US.
The last time the FDA gave an approval for a diet pill or weight loss drug to fight the ever growing obese population was 13 years ago for the now very popular diet pill, Xenical.
Right now there are other diet pills still waiting for an FDA approval such as Qnexa and Contrave.
What is BELVIQ?
Belviq is diet pill that works as an appetite suppressant. It activates certain receptors in the brain in order to release serotonin. Serotonin is a neurotransmitter that is responsible for certain moods. It is also responsible for suppressing appetite and cravings. Belviq is a highly selective drug that only affects these receptors.
The generic name for Belviq is Lorcaserin. Belviq was the chosen brand name after the FDA approval as opposed to previously revealed name of Lorqess. Belviq is manufactured by Arena Pharmaceuticals and will be released and distributed in the US market by Esai Inc.
Belviq will be available in 10 mg tablets that should be taken 2 times a day.
How Much does Belviq Cost?
The first question that comes to mind by many people after hearing the news about this new diet pill is, “ How much does Belviq cost?”.
After the announcement of the FDA Approval there are no follow up updates or news from Arena pharmaceuticals about the release date of Belviq’s availability or information about the price of Belviq.
In an interview on an Arena executive, he mentioned that the Belviq price is equivalent to the
“ cost of a Venti Latte in New York”.
Based on his teaser, Belviq costs like a cup of coffee, and in New York, a price of Venti Latte in a Starbucks store is 3.57 dollars.
What bothers some health experts and bloggers is if the cost the executive was talking about pertains to the treatment cost per day or the retail price of Belviq per tablet.
Belviq should be taken 2 times a day. So if the retail price for Belviq is 3.57 dollars per 10mg tablet then the treatment cost per day will be at 7.14 dollars or 214.20 dollars for a 30 day treatment.
If the executive was referring to the treatment cost per day and not the retail price of Belviq, then we can assume that the price per tablet will be placed at around 1.78 dollars or a treatment cost of 107.10 dollars for a month.
But Arena and Esai have so much to plan and do, that finalizing the exact Belviq price and announcing Belviq’s availability to drugstores and pharmacies can still take 3 to 6 months. At the least, Belviq can be made available in the first months of 2013.
They also need an excellent marketing plan for Belviq is the first product of Arena that has been approved for sale. They have no previous experience on handling the marketing and after sales services of a product of this magnitude and potential.
They are aiming for Belviq to reach the billon dollar mark fast, and planning for the right price for Belviq is crucial.
They might also be looking closely at their close competitors, Qnexa in particular, because the FDA has scheduled a hearing and announcement this July for a possible Qnexa approval.
Surely an FDA Approval for Qnexa can land a serious blow to Belviq’s plans. The schedule probably makes the people behind Belviq not to show too much of their cards for now and just wait for further developments.
As of the meantime, avoid buying fake products claiming to be Cheap Belviq or Generic Lorcaserin for surely these products are fake and can harm your health.
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